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Jessica Keung


Contemporary creative and multidiscipline digital designer,
an all-round creatives with strong
focuses in video and motion graphic.

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About me

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Jessica Keung


Multimedia design lead working across brand, campaigns and executive communications.

I specialise in turning complex ideas into clear, high-impact visual work, from global campaigns and presentations to scalable brand systems used across teams and regions.



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Case study

Brand and campaign 

Motion and video design
Videography

Photography

Personal projects

Floristry

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About me

Email


Case study


Global brand transformation and
content delivery system

Overview

Leading the creative stream for a multi-channel rebrand across global teams


A legacy brand with over a decade of minimal evolution lacked governance, consistency, and scalability.
I led the creative stream to stabilise the brand, establish global systems, and deliver a unified content ecosystem ahead of a full rebrand.


The challange

From fragmented outputs to no central control


When I joined, brand execution was fully decentralised. Regional teams operated independently with no governance, inconsistent quality, and no visibility across marketing outputs.

  • 15+ year-old brand with minimal evolution
  • No approval or review process
  • Inconsistent templates across teams and regions
  • No visibility into externally facing materials
  • Heavy reliance on ad hoc design support


The stragegy

Stabilising before transforming


With a full rebrand planned, I introduced a strategic interim “brand fix” to modernise the existing identity while building the foundation for scalable delivery.

This ensured the business could operate competitively during transition, while aligning teams ahead of the rebrand rollout.


The solution


1. System building

Building a scalable content ecosystem


I conducted a global audit across teams, tools, and workflows, and rebuilt the brand into a structured, multi-channel system designed for consistency, scalability, and ease of use.


Templates and platforms:

  • Microsoft Office template system for Word, PowerPoint, Excel
  • Email marketing templates for Mailchimp 
  • Digital CMS templates for Foleon publishing
  • Video creation templates for Premiere Pro, After effect and Storykit
  • Social media templates for InDesign and PowerPoint

Key improvement

  • implified template structures across business functions
  • Introduced data visualisation standards in Excel
  • Created modular, reusable content systems
  • Designed for both designers and non-design users




2. Delivery and leadership

Leading delivery across teams, tools, and constraints


As creative stream owner, I managed delivery across internal designers, freelancers, and external agencies, ensuring all outputs met brand, quality, and timeline expectations.

  • Led hybrid team across in-house, freelance, and agency resources
  • Acted as final design authority and quality gatekeeper
  • Scoped external work and managed supplier collaboration
  • Balanced quality and cost within tight budgets
  • Tracked progress and reported weekly to CMO
  • Resolved delivery risks and resource gap



Governance and impact

From design output to operational system


Beyond delivery, I established governance frameworks that embedded design into the organisation, enabling consistent, scalable content production across all regions globally.

  • Introduced global approval and review processes
  • Defined roles and responsibilities across teams
  • Enabled self-serve content creation for regional marketing
  • Reduced dependency on central design resources
  • Improved consistency across all external communications
  • Created foundation for full rebrand rollout